We've answered the questions so you don't have to!
We know your business is your world. Your livelihood! So it's only natural that you want to shout about every little success. However, unfortunately, not every success is newsworthy. And if you fill up journalists’ inboxes with a release for every little thing, they’re going to get fatigued. Of you. And pretty quickly. And they might be less inclined to cover your big stories when they do come along.
When is not writing a press release a good idea for your SME and startup?
Product launches
Adobe’s latest software rollout is newsworthy in some circles. But if you’re an SME, it’s likely that your latest update won’t be. You might be able to roll the news of your latest product into a story about something else, but it’s probably not worth a press release in itself.
New hires
Commentary
Awards
Taking a stand
What can you do when writing a press release is not a good idea?
💫 Intro
💫 Call out
💫 Opinion
💫 Commentary
💫 Pitch for interview
Check out all the options from EzyCom Open-Source frameworks library!
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