Manifesto

How do we make an idea? 

​

Where do ideas come from? 

​

Ideas come from a seed, planted in one's imagination. Once the seed of the idea is planted, it will start growing and evolving, and improving and working. 

​

Sometimes, ideas bounce. 

​

Sometimes, we scrap them. 

​

But where do ideas ideate from?

 

Stories. 

​

Because ideas are born from ideas. 

​

We hear one. Plus one. Share one. 

 

Ideas are unlimited. Unstoppable. 

 

Until we stop sharing new ideas. 

 

See, our world likes familiarity. But too much familiarity kills ideas. 

 

And when we're only ever exposed to the same old tales of success from the same already successful businesses, the idea's factory runs out of inspiration. 

 

And our world turns in circles. 

​

Or worst. It circles back. 

 

We need more diverse ideas! But how?! 

 

We have to look beyond the already famous ideas from the stories we've all heard a million times. 

 

And we need to share the lesser-known ideas. The smaller ideas. The starting ideas. 

 

The ones that are just starting. 

 

The ones that are discreetly growing. 

​

The ones that need plussing. And ideating.

​

The ones that are currently missing.

 

Take businesses. 

​

Open any newspaper, or close your eyes. And name three businesses. 

​

I bet they are old and already famous. We've all heard of them a 1000 times.

​

What of the 99.8% that didn't make the cut?

 

The ones that are too small are buried in the noise. 

​

Or too young to stand out. 

​

From the stories you hear, could you tell, the SMEs make up 98% of businesses? Or that they employ 45% of the workforce? That they contribute half of Australia's GDP? 

​

You couldn't. Because we don't hear their story as much.

 

Sharing your story is expensive. Too expensive for them to afford. 

​

Or it's too complicated or time-consuming to do in-house.

​

Until one day, we had an idea.

 

We heard an idea. 

​

A small idea about a new technology, called intelligent information block building. 

 

 And we started plussing, 

and improving and working on it. 

​

And today we use this technology to make it easy and accessible to share all idea-worthy stories. 

​

We empower the small and starting businesses with big ideas to share their stories with the world. 

​

And we'll keep working on it. 

​

​

​

​