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Know your audience

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Whether your business is B2B or B2C, your customers are people.

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People are making the decisions to purchase your products, be it directly or as part of an organisation.

And people's decision-making isn't rational. We're driven by emotions, biases, needs, preferences.....

 

So the first step of crafting an effective communication strategy is to determine who

the people you need to reach to achieve your business objectives are and get to know them insights out. 

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KNOWING YOUR AUDIENCE "INSIGHTS OUT"

Create recognisable and relatable portraits of your audience for your brand to connect with.

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Our team will either run a 90-minute workshop or you'll get to take a DIY version to help you identify who the people critical to your business success are.

 

Before getting to know them "insights out", through typologies, market segmentations, demographics and behavioural theories.   

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*Workshop session to be held virtually unless otherwise approved by EzyCom.

YOU'LL GET

Your tailored Audience report featuring:

  • the workshop's findings

  • Insights in your business objectives short-term, intermediate and long-term, as well as what needs to change to get there and who is critical to that change.​

  • Worst customer vs best customer

  • Behavioural profile of your ideal customer

  • 3 example personas illustrating your existing customers and strategic value audience, featuring key demographics, likely interests, and where to best engage with them;

  • Insights on your playfield: the shared interests you can leverage to capture the attention of your audience.

DIY (online workshop)

Your 2 part DIY workshop

  • mapped out course

  • video explainers

  • worksheets to DIY your report findings across: 

    • Business objectives aligned to your vision of success​

    • What needs to change to get there

    • who is critical to that change

    • What do you need them to do to get there

  • Best customer vs worst customers

  • Intro to understanding your customer's behaviours

  • 3 customer persona profiles

  • Playfield mapping tool

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DWY (Done with you)

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INVESTMENT

DIY

DWY (Done with you)

AU$500 (excl. GST)

2 part DIY workshop with workshop + video explainer + worksheets

AU$945 (excl. GST)

90 minutes of your time

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