Marie
- Sep 21, 2022
- 2 min read

TO BE OR NOT TO BE: HOW TO FIND YOUR SMALL BUSINESS' PURPOSE

Updated: Oct 24, 2022

By defining what your business stands against.

Give your brand a stance to stand out

Balloon elevating himself after it found its purpose

Defining what your business stands for is one of the most important and beneficial strategies you can implement for your business, regardless of your size or your industry.

What's more, it is also one of the easiest communication, marketing and PR tactic a small, solo, side or starting business can borrow and do themselves.

Step #1 - Find what your business stands against.

List the worst practices in your industry, the things your competitors do and that you are not a fan of or the things you know your customers hate.

"By defining what you don't stand for, you can show what it is that you do" – Tim Duggan, new media entrepreneur and author of Cult Status.

Step #2 - Find what you want your business to be.

List the things customers in your industry love or the best practice you'd like to continue or implement.

For example, EzyCom's focus is to empower small, solo, side and starting businesses to engage with the people critical to their success. Small businesses have limited resources. So, we are big on being time and cost-efficient. Therefore, we promote a planned and DYI approach to integrated marketing, PR and communication. This translates into our Ezy Az bundle) and the first of many free templates below!

Step #3 - Map it.

Visualisation is really helpful for all things strategy!

It forces the idea to be stripped to its core, making it simpler and more powerful.
It helps communicate the idea internally; when all employees are on the same page, they speak about the business the same way, creating one cohesive and powerful banner for your brand.
It helps communicate the idea externally in all your brand communications, making it easier for your existing or prospective customers to resonate with your brand.
It helps the idea transpire and impact every aspect of your business. For instance, think about a little sentence you can add to the job description the next time you hire, to ensure you attract the right applicants for the role and your business. Or the next time you communicate with a lead and they ask you what's different about your business.

DIY: Download your WHAT YOU WANT YOUR BUSINESS TO BE OR NOT TO BE - THIS IS THE TEMPLATE.

If you'd like us to help put into words and into a strong integrated communication strategy what your business stands for, check out our services, or drop us a line @ hello@ezycom.co

To be informed of future available templates, follow us on LinkedIn. Ezy 🧡